One common goal of every business owner is to have consistent growth. But unfortunately, this is easier said than done. In this digital world, one of the most efficient ways to achieve consistent growth is through search engines. More than 80% of internet users search for products or services on the internet before buying. You can boost your sales magically if you appear on top of the search engine result pages (SERPs).
Search engine optimization in Austin TX is one of the most effective and efficient strategies that is opted by professionals to rank at the top of SERPs. It has now become a force to be reckoned with. SEO is one of the most essential components of inbound sales strategy, where the focus is on bringing new customers to you. With its appropriate use, you can generate a consistent flow of new business every month. Whatever you invest in SEO, if you maximize its return on investment (ROI), you can keep on investing to generate more business and hence growth.
Should You Invest in SEO?
SEO is not only essential for the growth of your business, it’s also one of the best investments you can make. You can think of SEO as an investment that might appear to be a loss in the first few months, but in the long-term, the value of this investment will only accrue. Here are some of the reasons why you should start investing in SEO service packages:
It works wonderfully: As straightforward as it may sound, but SEO does wonders for your website traffic. As of today, Google processes more than 3.5 billion searches per day, which is an enormous amount. With that kind of search volume, the higher your rank, the major share of traffic you receive. And with an increase in traffic, your lead generation will improve, which increases the sales.
Mobile shopping demands it: Gone are the days when people had no option other than to go outside to make a purchase. With the percentage of mobile searches overtaking desktops, people now search for products on the go. When your website is completely optimized, it loads faster on the phone, reducing the bounce rates.
Become credible by coming on top: What is the first thing that you do before you make a purchase? Research is what the majority of people do. Most of them skip past the paid promotion section and open organic search results only. This clearly shows how important it is to rank up the order organically, and this is exactly what SEO does.
There are no reasons whatsoever that suggest that you should avoid investing in SEO. Investing in SEO is beneficial for businesses of all sizes.
How Much Should You Invest?
One of the most common questions that business owners ask agencies is how much they should invest in an SEO campaign. It is, after all, a million-dollar question. Most business owners know why they should be investing in SEO, but even spending too much on SEO can have a counter effect on the return on investment.
For most people, to what extent they should invest in SEO remains a mystery. This lack of knowledge often leads to trust issues and frustration. Most business owners don’t understand the intricacies related to SEO, but what all of them understand is the money involved. Unaware of the complexity, business owners sometimes decide to save money and go for the cheapest option, which often impacts the website negatively.
Let’s be clear up front, the quality of your SEO investment is far more important than the size of it. You might be paying $60,000 per month to a terrible SEO company and then devote your engineers to doing every single task they recommend. In this case, even though you’re investing in SEO, you won’t see any results. In fact, you’ll cease to believe that SEO even works.
The amount you’re investing matter only as long as you have picked the right company, the right set of people, and are patient enough to wait for the results (around 6 month time).
Structure Your SEO Investment
You must have understood that investing in SEO is necessary if you want to make an impact in the online space. We also know that investment should be made based on quality. Now the real question. How should you structure your SEO investment?
The TLDR is:
- Hiring a strong SEO team
- Proving all the necessary resources
Hiring a Strong SEO Team
You can’t sabotage your SEO mission in a better way than by having the wrong people leading it. If you have hired the wrong set of people for the project just because they were coming at an economical price, you must know that all your resources are not going to utilize to the fullest. The outcome can even be worse. The whole organization might stop believing in SEO, making it harder to invest further.
Your SEO team has to be experienced and should come with data savviness, intelligence, web development knowledge, and good communication ability. All these qualities should be present in the right balance. If you don’t have enough SEO knowledge to judge candidates, you can hire someone with an SEO background to help you in the interview process.
Providing All the Necessary Resources
This is somewhere you cannot compromise. You can’t tighten your pocket while spending for the resources, as they are as much responsible for taking your SEO game forwards as the team. You’ll have to get all the required tools for analytics, writers for content, designers to help with the UI, and additional project managers.
On A Concluding Note
Investing in SEO can be really hard, harder than what it appears to be in theory at least. While investing, your focus should always be on the long-term goal. You can then decide how much you can afford for quality SEO work and find relevant and skilled individuals to help you out. It’s going to be an investment that has the potential to produce huge returns.