In this piece, we’ll take a closer look at the 20 nations that absolutely love their coffee. We’ll delve into the countries with the highest coffee consumption, where the love for this caffeinated beverage runs deep.
Coffee, a beloved beverage that kickstarts mornings, sparks conversations, and adds a delightful twist to daily routines, is cherished around the world. Although its origins can be traced back to ancient times, coffee has evolved into an integral part of many cultures, with certain countries showing a particular fondness for this aromatic and invigorating brew. Whether enjoyed in bustling cafes or cozy kitchens, the love for coffee runs deep.
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The global coffee market is a colossal industry that generates billions in revenue annually. According to Expert Market Research, in 2022, the worldwide coffee market was valued at approximately USD 126.38 billion, maintaining a steady Compound Annual Growth Rate (CAGR) of 4.82% from 2018 to 2022. Looking ahead to the period from 2023 to 2028, the coffee market is anticipated to experience remarkable growth, with a projected CAGR of 6.7%. These numbers underscore coffee’s enduring popularity and the unwavering demand for this beloved beverage.
Coffee Consumption in Top Countries’ Economic Impact
Coffee consumption has a substantial impact on the economies of leading countries. Beyond providing employment opportunities for farmers, coffee shops, and roasters, the coffee industry contributes revenue that bolsters local communities. Recent studies show that countries with high coffee consumption rates have witnessed increased economic growth, thanks to this thriving industry.
Take Dutch Bros Inc. (NYSE: BROS), for instance, one of the prominent coffee chains in the USA. In 2015, the coffee industry in the United States made a remarkable contribution, exceeding $225 billion to the economy and supporting more than 1.6 million jobs. Presently, Dutch Bros Inc. (NYSE: BROS) boasts a market capitalization of $1.64 billion. In 2022, this company generated an impressive $739 million in revenue.
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Shifting our focus to countries, Brazil, in 2021, solidified its position as the global leader in coffee production, accounting for a staggering 40% of the world’s total output, amounting to 69.9 million bags. The undeniable economic impact of coffee consumption will continue to shape the global economy for years to come.
Analysis of Demographics and Consumer Behavior
In recent times, coffee has firmly established itself as an integral part of the daily routines of many, particularly among millennials and Gen Z consumers. Recent research suggests that the coffee industry is on the brink of significant growth in the coming years, with a projected global market value of approximately $144.68 billion by 2025.
This surge in coffee’s popularity is primarily driven by evolving consumer preferences. People are increasingly seeking out high-quality, ethically sourced, and sustainably produced coffee products. The coffee industry caters to a diverse range of consumers, spanning age groups, income levels, educational backgrounds, and lifestyles. Younger consumers often gravitate towards specialty coffee drinks like lattes and cappuccinos, while their older counterparts may still have a penchant for traditional drip coffee.
Furthermore, where people live also influences their coffee consumption habits. Urban dwellers are more likely to frequent coffee shops and cafes, while those in rural areas tend to prefer brewing their coffee at home. Astonishingly, a recent study reveals that a staggering 1 billion coffee enthusiasts across the globe collectively consume a mind-boggling 2 billion cups of coffee each day. However, it’s worth noting that a significant portion of this consumption is concentrated in a handful of countries, with the United States leading the pack. Interestingly, while the U.S. ranks high in total coffee consumption, the annual per capita consumption remains relatively modest, at just 8 pounds per person.
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Speaking of the United States, it’s home to over 125 million coffee drinkers, with a substantial number of them indulging in their morning cup of joe. The study underscores that 90% of older individuals in the U.S. have developed a steadfast habit of savoring their coffee in the morning, while a noteworthy 70% of younger individuals aged 18 to 24 also partake in this caffeinated delight.
For businesses in the coffee industry, comprehending consumer behavior is paramount to staying competitive and relevant. By understanding consumers’ preferences, purchasing patterns, and motivations, companies can craft effective marketing strategies, fine-tune their product offerings, and establish pricing models that resonate with their target audience.
Our Approach
To compile our list of countries with the highest coffee consumption in 2022, we employed a meticulous methodology. We sorted these nations in ascending order, taking into account the amount of coffee consumed per person. To ensure the utmost accuracy of our data, we conducted comprehensive research, relying on reputable sources like World Atlas and Hawaii Coffee, among others. Below, you’ll find our ranking of the top 20 countries that lead the world in coffee consumption.
1. Finland
Coffee Consumption Per Capita (2022): 26.45 lbs
Coffee holds a special place in the hearts of Finns, evident by their impressive national average consumption of 26.45 pounds (12 kilograms) per person. If we were to exclude children, that figure would likely be even higher. In the world of business, the Coffee segment in Finland is poised to make a significant impact, with an expected revenue generation of US$2.15 billion in 2023. Looking ahead, the market is set to experience steady growth, with an annual rate of approximately 2.10% anticipated from 2023 to 2025.
2. Norway
Coffee Consumption Per Capita (2022): 21.82 lbs
Norway follows closely behind Finland in the race for coffee consumption, where an average person enjoys about three cups a day, and some even indulge in more. This fondness for coffee can be attributed to the country’s colder climate, which makes coffee not just a beverage but a comforting and warming experience.
In the realm of business, the Norwegian coffee market is gearing up to make quite an impact, with a projected revenue of US$4.26 billion anticipated for 2023. Looking ahead, the market shows promising signs of growth, with an expected annual rate of approximately 2.03% from 2023 to 2025. These statistics shed light on the deep-rooted cultural significance of coffee in Norway and the bright prospects that lie ahead for the coffee industry in the country.
3. Iceland
Coffee Consumption Per Capita (2022): 19.84 lbs
Icelanders have a special fondness for coffee, especially in the chilly climate where it serves as a comforting beverage. Notably, the Icelandic Coffee eCommerce sector is expected to make waves, with a forecasted value of US$20.1 million by 2023. This represents a dominant presence within the Hot Drinks eCommerce market. What’s more, the market exhibits significant growth potential, with a projected Compound Annual Growth Rate (CAGR) of 18.4% from 2023 to 2027. These trends mirror Iceland’s strong coffee culture and paint an optimistic picture for the coffee eCommerce industry in the country.
4. Denmark
Coffee Consumption Per Capita (2022): 19.18 lbs
In Denmark, the tradition of “kaffeslabberas” holds a special place, where coffee and cake are casually shared among friends and family. This tradition underscores the importance of coffee in Danish social gatherings. However, there’s an interesting shift happening in coffee consumption trends in the country.
Danish coffee consumption is anticipated to dip slightly, reaching 36,500 metric tons by 2026, compared to 39,000 metric tons in 2021. Since 2017, there has been a consistent yearly decrease of 0.8% in coffee demand. These cultural customs and consumption patterns shed light on the evolving dynamics of coffee consumption in Denmark, despite it being one of the countries with a traditionally high coffee intake.
5. Netherlands
Coffee Consumption Per Capita (2022): 18.52 lbs
The Netherlands has a significant historical connection to Indonesian coffee, contributing to Indonesia’s emergence as a major global coffee exporter. In the 1600s, the Dutch found a clever way around export restrictions by importing tax-free coffee from their Indonesian colonies when Yemen blocked European exports. This historical link has left a lasting impact on the coffee culture in the Netherlands.
Even today, filter coffee remains a popular choice among the Dutch, further underscoring their affection for this aromatic brew. Looking at the business side of things, the Netherlands’ coffee market is on a growth trajectory, projected to reach a substantial $13.12 billion by 2025. This growth is supported by a forecasted Compound Annual Growth Rate (CAGR) of 3.84% from 2020 to 2025. These factors not only highlight the enduring love for coffee in the Netherlands but also point to promising opportunities for growth within their coffee market.
6. Sweden
Coffee Consumption Per Capita (2022): 18 lbs
In Sweden, coffee isn’t just a beverage; it’s deeply woven into the culture. The Swedish tradition of “fika” is a treasured break that revolves around coffee, cakes, and conversations. Despite a seemingly modest daily average of 1.8 cups per person, Swedes collectively consume a noteworthy 18 pounds of coffee each year, dedicating roughly nine hours to this beloved ritual.
When we look at the business side of things, the Coffee segment in Sweden is poised to make a significant impact. It’s projected to generate substantial revenue, estimated at US$8.34 billion in 2023. This underscores the enduring affection for coffee in Sweden and reflects the thriving coffee market in the country.
7. Switzerland
Coffee Consumption Per Capita (2022): 17.42 lbs
Switzerland has a unique relationship with coffee, where it’s not just a beverage but a cherished social activity. Swiss folks have a particular fondness for espresso-based drinks, with the “caffè crema” being a popular choice. Despite the relatively higher cost, the average Swiss person delights in three cups of coffee each day.
When we shift our focus to the business side of things, the Coffee segment in Switzerland is on a promising path. It’s expected to generate substantial revenue, with estimates pointing to US$3.71 billion in 2023. What’s more, the market is set to experience steady growth, with an anticipated annual rate of approximately 1.90% from 2023 to 2025. These numbers not only emphasize the cultural significance of coffee in Switzerland but also highlight its economic importance in the country.
8. Belgium
Coffee Consumption Per Capita (2022): 15 lbs
Belgium boasts a vibrant coffee culture that extends well beyond simply sipping the brew. Here, coffee lounges hold a special place, drawing customers throughout the day and serving as hubs for meaningful conversations and transformative experiences.
While coffee consumption in Belgium is expected to undergo a slight annual decrease of 1.4%, with estimates pointing to around 48 thousand metric tons by 2026, the cultural significance of coffee in Belgian society remains resolute. This decline has been ongoing at a steady rate of 1.9% annually since 2017.
On the flip side, the Belgian coffee eCommerce market paints a more optimistic picture. It’s demonstrating robust growth and is forecasted to reach a noteworthy US$23.1 million by 2023. This underscores the substantial role that coffee plays in Belgian culture and highlights the exciting potential of the online coffee market in the country.
9. Luxembourg
Coffee Consumption Per Capita (2022): 14.33 lbs
Luxembourg boasts an impressive coffee culture, with an annual average consumption of 14.33 pounds (6.5 kilograms) per person. In the charming coffee shops of Luxembourg City, coffee aficionados can explore a diverse array of options, including unique espresso delights like “lait Russe” and “café gourmand.”
But it’s not just about sipping coffee; it’s a whole experience. In the world of business, Luxembourg’s coffee eCommerce market is poised for remarkable growth. Projections suggest it will hit a substantial US$36.6 million mark by 2023, effectively capturing a whopping 95.3% share of the hot drinks eCommerce market. The expected growth is nothing short of impressive, with a projected Compound Annual Growth Rate (CAGR) of 14.6% from 2023 to 2027. These numbers not only underscore the cultural significance of coffee in Luxembourg but also shine a spotlight on the thriving eCommerce coffee market in the country.
10. Canada
Coffee Consumption Per Capita (2022): 14.33 lbs
Coffee holds a special place in the hearts of Canadians, with most folks enjoying nearly three cups daily. Interestingly, a relatively small percentage of young adults aged 18 to 24 are regular coffee drinkers. When it comes to brewing at home, Tim Hortons and Starbucks emerge as the leading coffee brands in Canada, offering a wide range of options for coffee enthusiasts.
In terms of spending, many Canadians allocate a moderate budget of CAD$10 to CAD$20 for their coffee-related expenses, reflecting their dedication to this beloved beverage.
On the business front, the coffee segment in Canada is poised to make a significant impact, with projected revenue hitting a substantial US$28.80 billion in 2023. Even more promising, the market is set to experience robust growth, with an estimated annual rate of 5.19% from 2023 to 2025. These figures not only underscore the enduring popularity of coffee among Canadians but also point to bright prospects for the coffee industry in the country.
11. Bosnia And Herzegovina
Coffee Consumption Per Capita (2022): 13.67 lbs
Bosnian coffee has a rich historical legacy and holds profound cultural significance in Bosnia and Herzegovina. Its origins can be traced back to the time of the Ottoman Empire’s rule, where it evolved into a cherished tradition, often serving as a substitute for alcohol in Islamic customs.
Looking ahead, the projected growth in Bosnian coffee consumption is relatively modest, with a anticipated 0.2% increase, which is expected to reach 24,370 metric tons by 2026.
From a business perspective, the coffee segment in Bosnia and Herzegovina is poised to make a substantial impact. Projections indicate that it will generate revenue of approximately US$880.80 million in 2023, with an annual growth rate of 2.19% expected from 2023 to 2025. These trends not only underscore the enduring love for Bosnian coffee but also highlight its integral role in the cultural heritage of the region.
12. Austria
Coffee Consumption Per Capita (2022): 13.45 lbs
Austria’s coffee culture, distinguished by its iconic traditional coffee houses known as Kaffeehäuser, is a magnet for visitors from all corners of Europe. Austrians share a deep affection for coffee, with an average annual consumption of 13.45 pounds per person.
On the economic front, the coffee segment in Austria is poised for significant impact. It’s expected to generate revenue totaling US$5.25 billion in 2023, and further growth is in the cards with a projected annual rate of 4.25% from 2023 to 2025. These trends vividly underline the enduring popularity of coffee in Austria and its central role in shaping the cultural identity of the country.
13. Italy
Coffee Consumption Per Capita (2022): 13 lbs
Italy has a deep-rooted love for coffee, with a strong emphasis on high-quality brews and a steadfast loyalty to Italian coffee brands. In a significant move in 2022, Starbucks Corporation (NASDAQ:SBUX) made its Italian debut with the inauguration of its first drive-thru location, a partnership between Starbucks, Percassi, and the Q8 service station company.
The Italian coffee market is a competitive arena, with major players like Nestle, Kimbo, and Lavazza vying for prominence. Projections for the coffee segment in Italy indicate it’s on track to generate substantial revenue, estimated at US$13.39 billion in 2023. Furthermore, the market is expected to maintain steady growth, with a projected annual rate of 2.54% forecasted for the period from 2023 to 2025. These dynamics not only reflect Italy’s robust coffee culture but also underline the vibrancy of the coffee market in the country.
14. Brazil
Coffee Consumption Per Capita (2022): 12.79 lbs
Brazil has earned its reputation as the world’s leading coffee producer, boasting an astonishing production of 58,211 60-kilogram bags during the 2019-20 season. In this coffee-rich landscape, Starbucks Corporation (NASDAQ:SBUX) stands as a notable presence among coffee brands operating in Brazil.
Turning our attention to the business side of things, Brazil’s coffee market is poised to make a significant impact. It’s expected to yield substantial revenue, with an estimated US$41.28 billion projected for 2023. Even more impressive is the projected annual growth rate of 9.28% from 2023 to 2025. These statistics underscore Brazil’s influential position and remarkable achievements in the global coffee industry, with its impressive coffee production and a market on a robust growth trajectory.
15. Slovenia
Coffee Consumption Per Capita (2022): 12.79 lbs
Slovenia has quite the reputation for its fervent love of coffee, and it’s possible that they consume more caffeine per capita than any other European nation. On average, each Slovenian relishes 12.79 pounds of coffee each year. In 2021, the country imported approximately 22,000 tons of coffee, with a notable portion of that coming from Brazil, one of the world’s coffee giants.
Looking at the business side, the Coffee segment in Slovenia is set to make a significant impact. Projections indicate it will generate revenue amounting to US$369.00 million in 2023. Furthermore, there’s exciting potential for growth, with a substantial projected annual growth rate of 4.83% expected from 2023 to 2025. These statistics clearly highlight the unwavering love for coffee that runs deep in Slovenia.
16. Germany
Coffee Consumption Per Capita (2022): 12.13 lbs
The coffee market in Germany is a fiercely competitive arena, with some big players firmly holding their ground. Names like Nestle SA, JAB Holding Company, and Tchibo GmbH Coffee Company are the major contenders, commanding substantial market share.
When we talk about the numbers, the Coffee segment in Germany is set to make quite an impact, with projected revenue reaching around US$23.90 billion in 2023. What’s interesting is that the market is poised for steady growth, with an expected annual rate of approximately 0.96% from 2023 to 2025. This paints a picture of a vibrant and ever-evolving coffee market in Germany, with established giants and a continuous trajectory of growth.
17. Greece
Coffee Consumption Per Capita: 11.9 lbs
Coffee holds significant importance in Greek culture, where a strong tradition of savoring this beloved beverage thrives. When Greeks visit cafeterias, they have a variety of coffee options to choose from, including espresso, Greek coffee, instant coffee, and filter coffee. Among the notable coffee brands in Greece, Nescafe stands out as a highly renowned choice.
In terms of business, the coffee market in Greece is poised for impact, with anticipated revenue reaching US$4.43 billion in 2023. What’s interesting is that the market is expected to experience consistent growth, with a projected annual rate of approximately 2.62% from 2023 to 2025. This amalgamation of a rich coffee tradition, diverse preferences, and market growth underscores the significant role that coffee plays in Greek society, solidifying its position as one of the countries with a strong coffee culture.
18. France
Coffee Consumption Per Capita (2022): 11.9 lbs
Coffee holds a special place in French culture, with a remarkable 68% of the population indulging in this cherished beverage regularly. Among the French, Carte Noire stands out as the most recognized coffee brand, known for leaving a positive impression, delivering perceived quality, and offering value for money. Not to be overlooked, Nespresso and Nescafé also enjoy high brand recognition and excel in terms of appearance and perceived quality.
From a business perspective, the coffee market in France is primed to make a significant impact. Projections point to substantial revenue, estimated at US$13.84 billion in 2023. Interestingly, the market is expected to maintain steady growth, with an anticipated annual rate of approximately 0.54% from 2023 to 2025. These dynamics underscore the enduring love for coffee in France and the solid performance of coffee brands in the country.
19. Croatia
Coffee Consumption Per Capita (2022): 11.2 lbs
Coffee holds a special place in the daily routines of Croatians, where the tradition of gathering over a cup of coffee is deeply cherished. It’s a common phrase in Croatian conversations to say, “Let’s go for coffee.” The demand for coffee in the country has been steadily on the rise since 2017, experiencing an average year-on-year growth rate of 0.5%. By 2026, it’s anticipated that coffee consumption in Croatia will reach nearly 22 thousand metric tons.
When we look at the business side of things, the coffee segment in Croatia is poised to make an impact. It’s expected to generate revenue amounting to US$1.27 billion in 2023, with a projected annual growth rate of 2.11% from 2023 to 2025. These numbers highlight the enduring significance of coffee in Croatian culture and the positive trajectory of the coffee market in the country.
20. Cyprus
Coffee Consumption Per Capita (2022): 10.8 lbs
Coffee holds a special place in Cypriot culture, with its significance rivaling even the famous ‘souvlaki’ dish. While it might not be as well-known to foreigners, Cyprus is renowned for its exceptional coffee. Coffee breaks are woven into the fabric of daily life, enjoyed both on the move and during leisurely cafe visits.
Taking a closer look at the business side of things, the Coffee segment in Cyprus is poised to make a considerable impact. Projections suggest it will generate an impressive US$537.50 million in revenue in 2023. What’s more, there’s a positive trajectory ahead, with a projected annual growth rate (CAGR) of 3.61% expected from 2023 to 2025.
In the realm of coffee culture, major international chains like Starbucks Corporation (NASDAQ:SBUX), Costa Coffee, Caffé Nero, and Coffee Island have firmly established their presence in Cyprus, further solidifying the island’s reputation as a thriving hub for coffee enthusiasts.
