Many people don’t take advantage of the possibility to enhance their presence on Google. They think that Knowledge panels are automatically generated. This is true to a certain extent. Knowledge panels are triggered with information that comes from various sources but it is also possible to contribute to this process. Creative people as well as organizations need to present themselves at their best and today the web is the first resource where people look to find out more about a person or an organization and its career. Artists, actors, directors, writers and also organizations like art galleries , theaters, cultural associations , foundations should be aware of the importance of their online presence.
Art Aia – ValueYourSelf is a European-based online presence management company and online platform that offers services to build a personal brand reflecting values, talents and positive actions. As an online platform is associated to Art Aia – Creatives / In / Residence and it focuses on connecting organizations, individuals and businesses interested in trading services, goods and liberal donation to create new opportunities of exchange and valuable collaborations.
How can you value your online presence?
Here the 7 best ways according to Art Aia -ValueYourSelf:
1. Defining your values and how would you like to express yourself online: Define your main values as an artist and organization by asking yourself what would you like to espress on the web.
2. Create & Optimize online Properties: Optimize your online properties according to your target keyword, so that google can rank them high in search results.
3. Google My Business Optimization: Create and optimize your Google My Business knowledge graph by adding useful information, images and posts.
4. Google Knowledge Graph Suggestions: Suggest Google adding more information to your panel. References suggestions have a better chance to appear on the KG.
5. Social Media Management: Update your social media profiles keeping these active by sharing your written content on a weekly basis.
6. Content Creation on Google News: Maintain authority on your properties by posting each month news and content with the specific goal of increasing visibility among your target audience.
7. Wikipedia article. If you or your company is notable you should create a Wikipedia article according to Wikimedia guidelines.