Boot-camp style workouts have been around for decades, but now they are more popular than ever. Outdoor boot camps rely on military techniques for bodyweight exercises and military techniques such as push-ups, high-intensity movements, and burpees.
The American College of Sports Medicine Group named training as the second biggest trend in 2019. Group fitness classes are a tough market if you don’t have the right equipment at the beginning.
However, it is possible to build a thriving fitness business with an open Bootcamp. In this article, we will discuss the steps necessary to kickstart your business.
5 Important Steps to Starting an Amazing Outdoor Bootcamp Business
Today’s marketing environment offers many opportunities for personal trainers and business owners to reach more people than ever before.
You need to know how to be successful and use it in your own business. Here are nine key elements to building and launching a successful outdoor Bootcamp business.
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Focus your attention
Every year new fitness boot camps pop up and if you want to stay in business and stay away from everything else, you need to focus on yourself.
If you are going to enter the niche, such as getting a bride size before a wedding or a military-style exercise, make sure it attracts the right audience.
Finding your vision means planning in detail how you start your business, your policies and systems, and how to get your customers back to you, and ultimately, more weeks to manage it.
Two-Brain Business:
Build Your Gym From Chris Cooper – Founder and owner of CrossFit Catalyst, this book is a must-read guide for any fitness business owner. Cooper focuses on strategies for owning and running a thriving small business.
Revisited E-Myth:
Why Most Small Businesses Don’t Work and What to Do About It Garber – This book is great for preventing the common mistakes that small businesses make.
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Select your location
Your location is one of the most important decisions you will make when starting your Bootcamp business. Using parks as space is a very attractive part of the Bootcamp business, but it comes at no cost.
Most cities in the US require permits and fees to perform group exercises in public places. Although this cost is much less than renting a gym or studio space, it is still a price to include in your business plan.
Be sure to do thorough research after narrowing down your potential location. Before you run your first Bootcamp, double-check what allowances and expenses are set up.
Other factors to consider when deciding on a place are how central it is, how easy it is to get, and your potential customer nearby.
Your customers are likely to work or live within a few miles. By doing in-depth research on your potential customers, you can choose the right place for your business.
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Equipment
When you are just starting out, don’t spend a ton of money on new equipment. Use your skills and use your environment by becoming a personal trainer or fitness instructor.
A great exercise is just a simple combination of cardio, bodyweight and partner exercise. In addition to the cost of new equipment, you should also think about the problems of trying to get heavy equipment in your Bootcamp space.
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Price
Landing on a value system that works for you and your business. Set a reasonable price for your services and live with it. Even if you offer a free session, you pay as a system or as a 10-week program to resize customers.
Payments are a great option to attract new people when you leave if you want to get cash flow. This is where the 8 or 10-week program is going.
When a customer signs up for ten weeks, it not only helps them get cash flow into the business quickly but also their commitment and motivation to show up each week. In addition to weekly activities, monthly membership is an ideal way to grow your business.
By providing a Bootcamp program, it gives users time to learn about your brand and fitness. If you plan to use more than one location, this will broaden your network of potential customers.
You can then offer multiple location subscriptions and single location subscription to get the most out of your audience.
- Schedule
When people start hearing about you and visiting your website, first they see your location and the next is what they see at your event. Set your class time to 45 minutes or an hour – make it work for you. It is always better to start with a larger schedule because you can take back classes you already have filled out and manage.
Now that you have the tools and steps to take, you can start building a successful outdoor Bootcamp business. Whether you want to start your own Bootcamp or bring in extra income for your fitness business, boot camps are a great way to bring in revenue, meet people and build community.
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