Which Country Uses Instagram the Most [Top 20 Countries]

Instagram has become one of the world’s most influential social media platforms. With over 2 billion monthly active users globally, it shapes how we communicate, shop, learn, and entertain ourselves. From daily photo uploads to influencer marketing, Instagram is now a core part of digital culture.

But have you ever wondered which country uses Instagram the most? This article dives into Instagram usage across the top 20 countries, offering insights into trends, demographics, engagement levels, and what this means for marketers and brands in 2025.

Let’s explore the global Instagram landscape and find out where this platform is dominating the digital space.

Global Overview of Instagram Usage

Total Active Users Worldwide

Instagram, owned by Meta Platforms, continues to grow each year. As of 2025:

• Over 2.35 billion monthly active users globally
  
• 75% of users access Instagram via mobile devices
  
• Usage spans across 190+ countries
  
• Average daily usage: 33 minutes per user
  

The app is especially popular among Gen Z and Millennials, but older demographics are also joining the platform in increasing numbers.

Instagram’s Position in the Social Media Landscape

Instagram is now the third most used social platform globally, after Facebook and YouTube. TikTok has also emerged as a strong competitor, especially among younger users.

Top 20 Countries That Use Instagram the Most

Let’s look at the top 20 countries ranked by the number of Instagram users in 2025.

Instagram Usage by Country (2025 Data)

Country-by-Country Breakdown

Let’s explore the top five countries more deeply.

India

• Largest Instagram market with 370 million users
  
• Rapid growth due to increasing smartphone penetration
  
• High youth population (under 30) contributes to high engagement
  
• Regional content and influencers thrive in multiple languages
  

United States

• Second-largest user base
  
• High Instagram shopping and influencer marketing activity
  
• Nearly 50% of population actively uses the platform
  
• Instagram Reels dominate among Gen Z
  

Brazil

• Instagram is more than social—it’s cultural
  
• 56% of the population uses it for content, business, and activism
  
• Instagram Live and Stories are very popular
  
• Influencer economy is booming

Indonesia

• A mobile-first country with 110 million Instagram users
  
• E-commerce and beauty brands dominate Instagram ads
  
• Content is highly localized and video-driven
  

Russia

• Despite regulatory tensions, usage remains high
  
• Youth and urban audiences drive engagement
  
• High percentage of business use on Instagram
  

Why These Countries Lead in Instagram Usage

Factors Contributing to High Usage

Regional Insights

• Latin America: High user-to-population ratio, strong influencer scene
  
• Asia-Pacific: Large and fast-growing markets like India and Indonesia
  
• Europe: Steady usage with strong brand engagement in the UK, France, and Germany
  
• Middle East: High adoption in countries like Turkey and Egypt, especially among younger generations
  

Instagram Demographics by Country

Age Group Distribution

Most countries show a similar pattern, with younger users leading activity, especially in Stories and Reels.

Male vs Female Usage Patterns

• Globally, 52% of Instagram users are male and 48% are female
  
• In countries like the US and Canada, usage is nearly even
  
• In South Asia and the Middle East, male dominance is more pronounced due to cultural norms
  

Engagement Levels by Country

Instagram isn’t just about numbers—engagement matters too. Let’s look at how actively users interact on the platform.

Top Countries by Engagement Time

Most Followed Instagram Accounts by Country

How Marketers Use This Data

Instagram’s popularity translates to massive marketing potential.

Countries with Highest Ad Reach

Instagram Marketing Trends by Region

• India & Brazil: Influencer marketing + local brands
  
• USA & UK: Advanced targeting, brand storytelling
  
• Middle East & Asia: Fashion, cosmetics, and mobile-first campaigns
  
• Europe: Luxury and eco-conscious brand promotion
  

Brands targeting these markets focus heavily on short-form video, personalized ads, and user-generated content.

Predictions for 2026 and Beyond

Emerging Instagram Markets

• Nigeria, Bangladesh, Vietnam, and Ethiopia show significant growth
  
• Youth population and improved mobile access fuel this trend
  

Developed Markets May Plateau

• In countries like the US and UK, saturation is setting in
  
• Innovation in content (AR filters, video editing, AI tools) will drive continued interest
  

Instagram’s Role Will Expand

• As e-commerce grows, Instagram will become a full-service platform for shopping, entertainment, and communication
  
• Integration of AI tools for personalized content and ads is likely to rise

Takeaways

So, which country uses Instagram the most? As of 2025, India leads the pack with over 370 million users, followed by the United States and Brazil. These countries combine large populations, young users, and fast digital adoption to drive Instagram’s growth.

Whether you’re a marketer, brand strategist, or social media enthusiast, understanding where and how Instagram is used can help you engage with the right audience. The data shows a powerful trend: Instagram isn’t just a photo-sharing app anymore—it’s a global tool for connection, influence, and commerce.

FAQs

Which country has the highest Instagram users in 2025?

India tops the list with around 370 million users.

Is Instagram more popular in Asia or America?

Instagram has more users in Asia due to population size, but per capita usage is higher in America.

How many people use Instagram in Brazil?

Brazil has about 123 million users, making it the third-largest Instagram market.

What is the average age of Instagram users by country?

Globally, most users are between 18–34 years old, with slight variations by region.