Do you know – how to create an SEO-friendly website? In this article I am trying to show the 7 tips to create an SEO-friendly website. If you want to know, keep reading.
Your website is the virtual face of your business on the web. It is the medium through which your brand is introduced to your target audience and it also presents the scope of enabling the maximum outreach for it.
Naturally you will want your site to rank in search results and research suggests that more than 65% of the search results are organic. So it is essential that you create an SEO-friendly website.
Now the techniques of Search Engine Optimization keep on evolving. Like the keyword targeting with the sole purpose of enhancing organic rankings does not work with the search engine any more but selecting the right keyword is still essential.
However, the good news is that the basic principles of SEO still remain the same.
To help you with it, here are some tips for creating an SEO-friendly site.
Remove Anything that Slows Your Site Down
Previously businesses could get away with the slow-loading sites. But in today’s times that is the death-knell. A page that is slow can frustrate the audience and ultimately dishearten them to try out your product or service. Research suggests that there can be a 7% loss in conversions for just a delay of 1 second. So page speed in vital both for the audience as well as the search engines. So do away with anything that slows down your site like the plugins which you have installed and activated but don’t actually need in a WordPress site. You should also put just your vital widgets on your sidebar and keep it de-cluttered. Every extra 0.5 seconds taken by your site results in an increment in the % of visitors leaving your site. So your traffic can enhance by just a 0.5 seconds improvement in load speed.
Create Contents for Humans First and Target Effective Keywords
Contents are an integral part of SEO. But gone are the days when just keywords drove search results. Today you have to focus more on how your audience engages with your contents and thus your brand, service or product. The contents should be focussed on ROI. Make use of the long-tailed keywords but write for the humans who have the potential to turn into your loyal customers unlike the search spiders. While writing the content, focus on how it can help someone and then integrate valuable keywords into your content. When you put your users first, you will end up with contents that search engines will also reward as they follow users.
Go for a Clean Code
Never-ending lines of redundant codes are not just disliked by software engineers but also by search engines which makes it challenging for them to crawl the website and can also make the site slow. This impacts the user experience in a negative way. So always opt for a structured and clean code. How you index your site and catalogue it are quite important for the crawlers. There are several online tools that can help you check the HTML markups and speed of your site which will, in turn, assist you to pinpoint the issues in your site and fix them.
Use SEO for Images
Many business just optimize the text of their sites and forget about the images. But by optimizing the images you can actually boost your search engine ranks, too. Ideally you should choose images that are not too large for your site ideally with a resolution of 72dpi and they should be between 30-100kb. Too large images can slow down the website and impact your site’s rank. Use a keyword in the text section of the image. Also concentrate on the placement of the image on the site. The more relevant the image is to the page, the better the ranking.
Write Relevant and Exclusive Meta Descriptions
Well-crafted meta descriptions are one of the most vital factors for your site’s SEO. When Google brings up your page to the searchers, the meta description is the first thing that they come across. Search engines do not like duplicate content and duplicate meta description, too, is harmful for success in the long-term. Even if the search engine does not penalize you immediately, you are not providing a great user experience through it. No 2 pages of your site should have similar meta description and it should communicate clearly the topic of every page. There are several tools with which you can correct your meta descriptions and they are available easily on the web. Make use of them.
- Integrate Social Media to Web Design
Both the prospective buyers and your search engines value social media. So if you incorporate social media elements in your site’s design, it will improve the site’s ranking on search engines. So include the social media icons for all your social media accounts like Facebook, Twitter, Pinterest etc.. This will not just improve the ranking of the site but also make the users think that your website (and business) is personable.
Use Meaningful and Readable URLs
If the users are not able to understand the URL that you use then search engines, too, will have an issue. They may be long but they must have a meaning and should be easy to understand with no complicated characters or numbers except for words and if required dashes. Search engines follow the users. Try to include 2-4 words only in your URL which makes it easy to remember, easy to type and search engine friendly.
These are just some of the things as suggested by the experts of a reputed digital marketing company which you can implement for making your website SEO-friendly.
Sawoni Chowdhury is an aficionado of writing. She is an expert writer and blogger and shares her views and opinions on a range of topics such as Lifestyle, Business, Entertainment and lot more.