‘Dum Maaro Dum’ iPhone Launch Video Creates Social Media Frenzy

iPhone video launch
Photo grabbed from YouTube video.

Apple’s iPhone 13 debut video contains a ‘Dum Maaro Dum’-inspired music that describes the phone’s characteristics.

Every year, Apple’s launch event attracts a large number of viewers. The latest from the Cupertino-based tech giant’s stable, which frequently sets the benchmark in terms of technology and software updates, is on display for tech fans and gadget lovers.

This year, though, Apple introduced an intriguing twist to the product presentation film.

Apple’s iPhone 13 debut video contains a ‘Dum Maaro Dum’-inspired music that describes the phone’s characteristics. The soundtrack was also played during the Apple event 2021, when Tim Cook, the company’s CEO, arrived to announce the product line-up at Apple’s headquarters auditorium.

As part of musician Footsie’s song ‘Work All Day,’ the legendary tune was featured at the very beginning of the promotional video. It was difficult to overlook the guitar rendition of the popular tune.

Late Tuesday, the California-based tech behemoth unveiled its newest iPhone models and other products. Apple’s shares, on the other hand, slid 1% in New York trade to close at $148.12, according to Bloomberg.

“These are the best iPhones we’ve ever made,” Cook said during the event, praising Apple’s efforts to build the “best goods and services to enrich people’s lives.”


Despite the fact that the trillion-dollar tech giant did not announce any new game-changing features or products, analysts expect loyal Apple customers who are holding on to older models like the iPhone X to be eager to upgrade to the iPhone 13, which does not offer anything new in comparison to the iPhone 12. Last year, iPhones accounted for the majority of Apple’s revenue.

The new iPhone 13 Pro and Pro Max start at $999 and $1,099, respectively, with telecom carriers offering up to $1,000 in trade-ins. The iPad mini has also been updated with 5G connection and a new design that resembles the higher-end iPad Air and Pro versions. The latest iPads will cost $329 and $499, respectively. From next week, all of the freshly introduced products will be available.

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