Instagram Creators: App is Paying Rs 7.4 Lakh Bonus for Posting Reels


Instagram is apparently offering content creators prizes of up to $10,000 (about Rs 7.4 lakh) for posting Reels on the Meta-owned photo-sharing platform. The offer is intended to help Instagram attract more producers who will be able to publish videos on Reels.

According to News Media, creators on the social media platform will now have the opportunity to earn up to $10,000 for sharing short movies called “Reels” as part of the Reels Play incentive programme.

According to a News Media article, Instagram hasn’t made it obvious how producers may earn bonus money by making reels as part of the Reels Play bonus programme.

According to media sources, authors with more than 50,000 followers got $1,000 each month. Creators with a similar number of users, on the other hand, only received $600. As a result, it’s unclear how Instagram pays bonuses to users at this time. Other producers on the app, meanwhile, claimed to have made $800 after hitting 1.7 million views on all of their Reels in a month.

The incentive programme is currently being tested with a small number of creators, and users can “expect them to fluctuate while we’re still getting started,” according to Instagram. According to IANS, the corporation believes that in the future, bonuses would become more personalised. 

These perks are being gradually rolled out, and they are not yet available to all Instagram users. These perks, for example, are only available to Instagram producers in the United States. The bonus programme has yet to be implemented in India or other significant markets, according to the social media business.

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