Trying on Outfits online would definitely solve a problem we’ve had since everyone started buying clothes on the Internet. To this day, buying new clothes from online stores is a risk because, unlike going to the store, you don’t have a fitting room nearby where you can make sure the clothes fit you well, look good on you, and are of good quality. This would mean you would see a lot of clothes that may not be as nice as they look online or definitely don’t fit even though you thought they would. At some point, you would have to send the item back and try to choose another one, which would be a long process that would delay your new clothes.
Luckily, experts have known for a long time that they need to improve the online clothing shopping experience to avoid the problems of the past. They are making all kinds of tools that help offer a personalized experience that leads to a real purchase.
Virtual Outfitting room
This is shown by the fact that, out of the blue, Walmart launched a virtual Outfitting room in March of this year. It stood out because it had 50 models with different body types and heights, so you could find the one that looked most like you and see how it looked on you. They took a look at the clothes they had. This completely changed the way we look at clothes online, where we only see models (who sometimes don’t look like real people) and not many pictures of how they look on other people.
But that won’t be the end of it. Now, the chain has put out a new system that lets you try on clothes using your own pictures. This will be done with Apparel and Private Brands. Their experts said that this system will show clothes in a realistic way and not just be a way to edit photos (as if you were cutting and pasting a garment). Depending on the size, you will see how the shadows fall and how the fabric falls on the body. This is possible because algorithms and machine learning were used to make accurate images of the land’s surface.
The option is already available in the brand’s virtual Outfitting store in the United States and is used in its mobile applications. At the present, the application appears to be fairly useful and is a step ahead, albeit it is not perfect, and we must note that the photo must have good lighting, in addition to the fact that tight clothing is encouraged to have better results and thus avoid garment returns. This begs the question of whether the app will use photographs to collect data.
This is one of the first applications to create such an experience to try on virtual Outfitting, but it will not be the only one, and it is expected that in the coming months we will see other big players implement similar and improved technologies, as the concepts are new and hardly they are growing, so we will certainly see optimized and more varied options.